Public Relations & Community Partnerships Lead (Student Internship)
Passage Studios
Calgary, Alberta

Who are we?
Passage Studios is Calgary’s founding institution for personal practice, Yoga Alliance Instructor Training,
Extension Certification and Workshops. Since our inception, this Inner City Sweat Sanctuary has since expanded
to offer more than 70 Yoga, HIIT and Spin classes on a weekly basis as well as wellness center for holistic healing,
massage and acupuncture. In essence, we’re the best in boutique fitness and wellness all under one roof.
Who are you?
You’re passionate about health and fitness, a creative with written and visual communications, a natural story
teller, an emerging leader with an entrepreneurial spirit and a touch of bohemian flare. You’re confident in
your skills and looking for the right opportunity to demonstrate your capabilities.
Sound like you? Keep reading!
What you can expect
Start your day with a sweat sesh in one of our morning classes before your short commute – we’re talking ten
steps or less – to your office. Participate and provide feedback during the weekly management meeting to inform
updates to our website and weekly newsletter. Pop-in and out of classes to capture imagery for our social media
pages before working on campaign and promotional material for upcoming studio and community events.
Learning Objectives
It’s important to us that you gain as much from this experience as we gain from your expertise. As part of your
learning and development, we commit to offering you:
• A safe environment for you to flex your creative muscles, try new things, and make the odd mistake so
you can learn and grow.
• The opportunity to conduct a communications audit and implement changes to our existing
communications practices.
• Mentorship and development in the field of public relations
• The opportunity to lead your own major project (more below)
Roles & Responsibilities
As The Public Relations & Community Partnerships Lead, your role will be a mix of day-to-day activities
combined with major projects.
Day-to-Day
• Develop and manage editorial calendar for weekly blog and social media content
• Develop content for weekly Newsletter
• Work with vendors to approve products, print and promotional material that meets brand guidelines
• Participate in weekly management meetings, providing communications updates and progress
• Ongoing website updates
• Participate and represent Passage Studios (with principal and owner) at ongoing 11th Avenue Business
Improvement Association community meetings
• Engage with members over social channels
• Ad development | Google ads
• MailersPublic Relations & Community Partnerships Lead (Student Internship)
Passage Studios
Calgary, Alberta
Major Projects
• Lead event promotion, communication and logistic on behalf of Passage Studios for East Village Yoga
in the Park or other summer community events
• Develop a Top 50 media library to consolidate new and exciting photos/videos
• Pick up/continue the following projects:
o Develop/refresh the Passage Studios Brand Guidelines (we’ve got the pantones and fonts, but
need help putting this together)
o SEO optimization
o Gain connections in Beltline residential buildings
o Video On Demand refresh
Qualifications
• Currently enrolled in a college or university program, preferably in communications or public relations
• Detail-oriented
• Creative out-of-the-box thinker
• Passion for fitness, movement and inclusive community
Work Environment (Hybrid)
The studio is yours and comes equipment with an office, bright windows, free parking and your own desk! But
we fully supports your decision to roll out a yoga mat while taking phone calls or working from the coffee shop
down the street while writing the weekly blog. We’re more concerned with achieving measurable goals and
objectives than how often you’re at your desk.
Compensation
• $300/month with room to grow.
• Unlimited monthly membership (value $260/month)